Teknoloji & kalite
Localisation
Adapting content not only to a language but to the culture, conventions and expectations of the target market.
Localisation includes translation but goes beyond it. Alongside the text, currencies, date and time formats, units of measurement, colour and visual associations and cultural references are all reworked for the audience. The aim is for the content to feel as though it were created for that market in the first place.
Websites, applications, games and marketing material are the areas most often localised. Consistency across the process is held with translation memory, a termbase and a style guide.
On localisation projects, çeviri.tr treats linguistic accuracy and cultural fit as a single question.