Gündem
Localisation
Localisation of software, web, game and audiovisual content.
Covert Machine Translation Use: Should the User Be Told?Large platforms often serve content in automatic translation without saying so. The difference between covert and overt use, feedback loops…
Software Localisation: The Challenges of Interface TextInterface texts look easy because they are short. Yet in software translation the real difficulty lies not in the words…
User-Generated Content Translation: How Web 2.0 Changed LocalisationReviews, questions and ratings may be the most read part of your site. So by what criterion, by whom and…
Copywriting for the Web: The Rules of Text Read on ScreenUsers do not read web text from beginning to end; they scan it. That single fact changes every rule of…
How Does the Hofstede Cultural Dimensions Model Guide Localisation?Cultural dimensions such as individualism, power distance and uncertainty avoidance bear directly on the design of a website. What the…
What Is Localisation Literacy? The New Competence of the Digital AgeLocalisation literacy is the ability to understand how digital products are adapted to different languages. We examine where the concept…
The Difference Between Static and Dynamic Website LocalisationDoes a site keep its text in files or in a database? That single question settles from the outset how…
What Does a Localisation Project Manager Do? The Conductor of the ProcessTaking a product into dozens of languages is not a one-person job. We look at the work of the localisation…
After Localisation: The Work That Begins Once You Deliver, and the Feedback LoopLocalisation does not end when the product goes live. The update routine, the promotional copy, store visibility and the end-of-project…
What Is a Localisation Level? How Do You Decide What Gets Translated?Not every digital product is localised from end to end. We look at the technical, development and economic constraints that… Knowledge Centre
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