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Digital Products and Accessibility
Usability, multimodal content, digital text types and accessibility.
What Is User Experience? The Role of Text in LocalisationUser experience is less about how a product works than about how the user feels. Localised text is the most…
Purchase Flow Usability: The Text from Basket to CheckoutA user fills the basket, but if they get lost at the checkout step the purchase is left unfinished. Every…
The Evolution of Digital Genres: Original Genres, Derivative Genres and RemediationWhen a printed catalogue turns into a website it is not only the medium that changes but the genre itself.…
Standards of Textuality: Why Doesn’t Your Translated Content Count as a Text?The seven standards of textuality from text linguistics are the most practical audit framework there is for explaining why a…
Error Message Translation: Text That Does Not Leave the User StrandedAn error message is the text a user reads at their most anxious moment. Translated vaguely or too technically, it…
Alt Text Localisation: What Does a User Who Cannot See the Image Read?The alt attribute behind an image is the only text a screen reader speaks aloud. If it is skipped in…
What Is Universal Design? Why Accessibility Cannot Be Added LaterDesign for all aims to make products usable by as many people as possible without the need for adaptation. Localisation…
What Is Genre Embedding? How Many Text Types Sit on a Single Page?A product page is not a single text. Inside it there is a description, a specification, a legal notice and…
What Is Digital Text? Three Ways Screen Text Differs from PrintIn the user’s eyes your website is a single text, yet it is translated across hundreds of separate files. The…
Screen Reader Compatibility: What Is Heard When Your Translation Is Read Aloud?A visually impaired user does not see the page, they listen to it. From the page title to the link… Knowledge Centre
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